电信科学 ›› 2012, Vol. 28 ›› Issue (9): 90-99.doi: 10.11959/j.issn.1000-0801.2012.09.0016

• 综述 • 上一篇    下一篇

互联网电视技术与运营策略探究

苏军根1,杨柳2,鲁维1,邵朵1   

  1. 1 中国电信股份有限公司广东研究院 广州510630
    2 中国电信股份有限公司广东分公司 广州510062
  • 出版日期:2012-09-15 发布日期:2017-06-14

Study on Technology and Operation Strategy of Internet TV

Jungen Su1,Liu Yang2,Wei Lu1,Duo Shao1   

  1. 1 Guangdong Research Institute of China Telecom Co., Ltd., Guangzhou 510630, China
    2 Guangdong Branch of China Telecom Co., Ltd., Guangzhou 510062, China
  • Online:2012-09-15 Published:2017-06-14

摘要:

分析了国内外互联网电视的产业现状和发展趋势,详细阐述了互联网电视的系统框架和关键技术点,从电信运营商角度思考市场的运营策略和推广方式,并利用已有资源优势制定合理的技术发展策略。

关键词: 互联网电视, 系统框架, 关键技术, 运营模式

Abstract:

This paper introduces the development of domestic and abroad internet TV industry and analyzes the system framework and key technologies of internet TV. From the perspective of telecom operators, operating strategies and market promotion are discussed for making use of advantages of telecom resources to develop reasonable technology strategy.

Key words: internet TV, system framework, key technology, operating mode

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