电信运营商物联网客户运营分析系统的构建及应用

doi:10.11959/j.issn.1000-0801.2019141

摘要/Abstract

摘要：

简要分析了中国联通在物联网客户运营能力上的挑战与诉求，结合中国联通研究院的大数据分析能力，提出运用能力构建完善标准体系，推动物联网规模应用，实现物联网客户运营大数据化的目标。基于电信行业物联网运营模式的实践经验，描述了如何以大数据能力为基础进行面向运营商的更为精细化的企业客户运营，从技术创新的角度实现客户运营服务的精准化、高效化。以提升客户数据运营的准确性和前瞻性为目的，探索如何利用数据分析能力，构建精准的客户运营支撑体系。最后，讲述了大数据应用于客户运营场景的重要价值和对客户运营未来的展望。

关键词: 物联网, 客户运营, 大数据

Abstract:

China Unicom’s challenges and appeals in the operation capabilities of IoT customers were briefly analyzed.Combined with the big data analysis capabilities of China Unicom Research Insitute,a complete standard system was built.The scale of IoT applications was promoted and the goal of IoT customer operations big data was realized.Based on the practical experience of the IoT operating model in the telecom industry,how to implement more refined enterprise customer operations for operators based on big data capabilities was described.To achieve the accuracy and efficiency of customer service services from the perspective of technological innovation,how to use data analysis capabilities to build accurate customer support systems was explored.Finally,the important value of big data applied in customer operation scenarios and the prospect of customer operation were described.

Key words: internet of things, customer operation, big data

中图分类号:

TP319

张勋, 翟春辉, 张呈宇, 贾捷, 龙岳. 电信运营商物联网客户运营分析系统的构建及应用[J]. 电信科学, 2019, 35(10): 117-129.

Xun ZHANG, Chunhui ZHAI, Chengyu ZHANG, Jie JIA, Yue LONG. Construction and application of telecom operator IoT customer operation analysis system[J]. Telecommunications Science, 2019, 35(10): 117-129.

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	测试环境
名称	配置	与实际差异	备注
机架式服务器	E5-2620v4 8core×2 128 GB（8×16 GB、4×32 GB）系统盘：240 GB s3 510以上SSD硬盘：4 TB（6×12）网卡：10GE×4GE×2GE×1（IPMI） RAID卡	模拟	实验室环境性能弱于实际环境
数据库系统	MySQL 5.7版本，容器化应用，单例16核CPU，32 GB内存，持久化存储可伸缩	模拟	实验室环境性能弱于实际环境
负载均衡器	Nginx	模拟
光纤交换机	-	无法模拟

	测试环境
软件名称	版本	与实际差异	备注
操作系统	CentOS 7	一致
容器运行系统	Docker 1.11	一致
容器编排系统	Kubernetes 1.8	一致
框架编排系统	Open DC/OS 1.05，内置Marathon	一致
集群编排系统	Open DC/OS 1.05	一致
资源编排系统	Mesos 1.0.0	一致
数据库系统	MySQL 5.7	一致