电信科学 ›› 2009, Vol. 25 ›› Issue (11): 8-12.doi: 10.3969/j.issn.1000-0801.2009.011.004

• 专题：全业务发展与营销 • 上一篇    下一篇

电信全业务运营的营销渠道

朱莹莹,梁伯翰   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2009-11-15 发布日期:2009-11-15

Marketing Channel of Telecommunication Full-Service

Yingying Zhu,Bohan Liang   

  1. Guangdong Research Institute of China Telecom Co.，Ltd.，Guangzhou 510630，China
  • Online:2009-11-15 Published:2009-11-15

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83

摘要：

本文从2009年校园市场竞争状况出发，论述了电信重组后全业务运营时代的渠道困局。研究客户消费行为的变化趋势，探讨其给电信渠道创新带来的启示，分析国内外通信运营商的渠道创新经验，展望未来电信渠道的发展。

关键词: 电信全业务, 消费行为, 营销渠道

Abstract:

From the competition situation within the campus in 2009，this article discussed the predicament of marketing channels since the restructured of the telecommunication operations in China. Revealed trends in consumer behavior and discussed the impact on the innovation of telecommunication marketing channels. Introduced several cases of channel innovation from domestic and foreign telecommunications operators，look forward to the future of telecommunication marketing channels.

Key words: telecommunication full-service, consumer behavior, marketing channel

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