电信科学 ›› 2009, Vol. 25 ›› Issue (11): 12-15.doi: 10.3969/j.issn.1000-0801.2009.011.005

• 专题：全业务发展与营销 • 上一篇    下一篇

全业务运营下的电信品牌管理与传播

徐静   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2009-11-15 发布日期:2009-11-15

Brand Communication and Brand Management of Telecommunication Under Entire Business Operation

Jing Xu   

  1. Guangdong Research Institute of China Telecom Co.，Ltd.，Guangzhou 510630，China
  • Online:2009-11-15 Published:2009-11-15

在线阅读

13

PDF下载

506

被引次数

41

摘要：

3G牌照发放为电信运营商带来新的希望，并促成全业务运营环境的形成。三大运营商纷纷推出各自的3G品牌并花大力气进行推广。本文将着眼于运营商品牌管理传播的所作所为，探讨全业务运营环境对运营商品牌传播管理的挑战。

关键词: 3G, 品牌传播管理, 天翼, G3

Abstract:

3G license issuing have brought new hope for every telecom operator and would certainly help to form entire business operations. The three telecom operators brought out their new 3G brands respectively and expended huge efforts in introducing them. This article would focus on what the telecom operators do with their brands communication and discuss the challenges of all-service operating to telecom operator’s brand communication management.

Key words: 3G, brand communication management, e-surfing, G3

No Suggested Reading articles found!