电信科学 ›› 2011, Vol. 27 ›› Issue (3): 37-41.doi: 10.3969/j.issn.1000-0801.2011.03.011

• 专题:三网融合下的新媒体技术 • 上一篇    下一篇

富媒体技术研究及在IPTV增值业务中的应用

沈昕,蒋力,施唯佳   

  1. 中国电信股份有限公司上海研究院 上海200122
  • 出版日期:2011-03-15 发布日期:2011-03-15

Research and Application of Rich Media in IPTV VAS

Xin Shen,Li Jiang,Weijia Shi   

  1. Shanghai Research Institute of China Telecom Co.,Ltd.,Shanghai 200122,China
  • Online:2011-03-15 Published:2011-03-15

摘要:

本文介绍了富媒体技术在IPTV 增值业务中的实现方案,并根据IPTV 增值业务的场景需求,详细描述了三网融合下的新型业务展现方式和互动使用方式,并介绍了现有IPTV平台平滑改造升级,支持富媒体技术的建设思路和方案。

关键词: 三网融合, IPTV, 增值业务, 富媒体, 业务互动

Abstract:

Rich media provides an easier,more flexible and more interactive ways for the service providers than ever before. By using this technology,the end users can also gain greater service experience without upgrading their terminal devices. This article mainly introduces the key features and implementation on rich media technology,and also describes how to deploy this technology in current IPTV service. By reading this article,the author hope that it will help the IPTV SPs understand the importance of using rich media tech in IPTV VAS and how to achieve the target.

Key words: triple-play, IPTV, value-added service, rich media, service interactive

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