电信科学 ›› 2011, Vol. 27 ›› Issue (10): 113-119.doi: 10.3969/j.issn.1000-0801.2011.10.026

• 观察与交流 • 上一篇    下一篇

物联网RFID的主动营销式智慧金融

仲昌平1,3,罗俊海2,3,肖志辉3   

  1. 1 西南交通大学信息科学与技术学院 成都610031
    2 电子科技大学电子工程学院 成都611731
    3 迈普通信技术股份有限公司 成都610041
  • 出版日期:2011-10-15 发布日期:2011-10-15
  • 基金资助:
    国家自然科学基金资助项目

Initiative Marketing Based on Internet of Things and RFID Technology for Intelligent Finance

Changping Zhong1,3,Changping Zhong2,3,Zhihui Xiao3   

  1. 1 School of Information Science and Technology,Southwest Jiaotong University,Chengdu 610031,China
    2 School of Electronic Engineering,University of Electronic Science and Technology of China,Chengdu 611731,China
    3 Maipu Communication Technology Co.,Ltd.,Chengdu 610036,China
  • Online:2011-10-15 Published:2011-10-15

在线阅读

17

PDF下载

505

被引次数

11

摘要：

挖掘客户资源，采取主动营销，对金融业的发展至关重要，金融业作为物联网的重要应用领域之一，对物联网的发展具有积极的推动作用。在物联网和RFID技术的基础上，构建了智慧金融系统模型，提出一种双队列智能排号算法，有效避免错号、飞号、恶意排号的情况，并实现智能排号；进一步发现解决主动营销问题的实质是解决指数分布族问题，提出一种基于广义多元线性回归分析的主动营销算法，利用Softmax回归算法实现智能分析，挖掘客户潜力，进行主动营销。

关键词: 物联网, RFID, 智慧金融, 主动营销

Abstract:

To develop the customer resource and take initiative marketing are of vital importance to the financial industry.As a major application of Internet of things,the financial industry can promote the developing of Internet of things.Based on architecture and RFID technology of Internet of things,the paper proposes a new intelligent finance system model,the proposed algorithm which named double queue is effective to eliminate the wrong number,empty number and ill-queuing.A future work shows that the formulation of the initiative marketing problem is an exponential family distribution,so a initiative marketing algorithm is proposed based on generalized multiple linear regression analysis as well as Softmax regression algorithm to tap the potential of clients,achieve intelligent analysis and initiative marketing.

Key words: Internet of things, RFID, intelligent finance, initiative marketing

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