关键词: 社交网络, 节点, 连接, 社交网络分析, 电信客户社交网络分析, 亲密接触互动, 通话详单信息

Abstract:

Social networks become the first great impetus to promote the rapid development of the mobile internet,the data is more concentrated,and the condition of the data analysis is more mature,social network analysis quickly become a new interdisciplinary professional research direction.Telecommunications network is a great social network,how can telecom enterprise do,to make social network analysis help the enterprise have better understanding of the customers in customer relationship management and marketing decision-making and management support? In this paper,a social network analysis of definition,method and the development trend are briefly discussed,then the goal and the object of telecom customers social network analysis and the difference between social network analysis method and traditional analysis method are defined,the model of telecom customers social network analysis is established.Finally,this paper puts forward suggestions on how to use the result of telecom customers social network analysis in customer relationship management and marketing decision-making and management support.

Key words: social network, node, link, social network analysis, telecom customer social network analysis, CPI, CDR