电信科学 ›› 2012, Vol. 28 ›› Issue (7): 18-22.doi: 10.3969/j.issn.1000-0801.2012.07.006

• 专题：移动互联网时代的市场营销 • 上一篇    下一篇

移动互联网时代电信运营商流量经营探索

全波,姚素丹   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2017-02-22 发布日期:2017-02-22

Traffic Operation Exploration of Telecom Operators in Mobile Internet Era

Bo Quan,Sudan Yao   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2017-02-22 Published:2017-02-22

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摘要：

对运营商而言，最宝贵的财富正逐步从2G时代的号码资源向3G时代的流量资源转移。“流量经营”已成为我国运营商新的竞争焦点。本文在阐述运营商以“流量经营”为转型目标的背景、内涵、方式的基础上，分析了运营商在流量经营方面的实践，提出了流量经营的一些突破方向和具体举措。

关键词: 3G, 移动互联网, 流量经营

Abstract:

Voice,SMS and other traditional income is no longer the mainstream of 3G revenues.The operatorˊs 3G data traffic consumption has shown the growth of geometric progression after three years of the 3G market cultivation,as well as the promotion of the intelligent terminals and software applications.For operators in the 3G era,the most precious wealth is not the resources of number,but that of the traffic.Traffic operation is becoming the new focus of competition between the telecom operators.This paper points out the necessity of carrying out mobile internet traffic operation.It analyzes some groping of the operators in the traffic operation.On this basis,it brings out some breakthrough and specific initiatives in the direction of the traffic operation.

Key words: 3G, mobile internet, traffic operation

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