电信科学 ›› 2011, Vol. 27 ›› Issue (6): 33-37.doi: 10.3969/j.issn.1000-0801.2011.06.007

• 专题:移动电子商务 • 上一篇    下一篇

基于可视化搜索技术的新一代3G移动电子商务

黄辉1,张涛1,谈玺2,杨德利1   

  1. 1 中国电信股份有限公司广东研究院 广州 510630
    2 广州必视谷信息技术有限公司 广州 510640
  • 出版日期:2011-06-15 发布日期:2011-06-15

A New Generation of 3G Mobile e-Commerce Based on Visual Search Technology

Hui Huang1,Tao Zhang1,Xi Tan2,Deli Yang1   

  1. 1 Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
    2 Guangzhou PixCoo Information Technologies Co.,Ltd.,Guangzhou 510640,China
  • Online:2011-06-15 Published:2011-06-15

摘要:

论述了可视化搜索技术的基本原理及其在3G互联网电子商务中的应用。通过把可视化搜索技术与3G电子商务结合起来,形成崭新的移动可视化电子商务模式,该模式利用了3G网络的优点,同时也充分利用了手机及其摄像头这一信息获取方式,是对传统无线电子商务的突破性扩展。

关键词: 可视化搜索, 移动电子商务, 移动互联网

Abstract:

The paper presents the basic theory of visual search technology,and discusses its application over 3G mobile Internet.By integrating 3G and e-commerce with visual search technology,we can create a brand new mobile visual e-commerce business model.This business model breaks through the limitation of traditional mobile e-commerce while it gives us the chance to make full use of the high speed advantage of 3G mobile network,and maximizes the human-computer interaction benefit of cellular phone’s camera to snap the image of an object to further do understanding and shopping.

Key words: visual search, mobile e-commerce, mobile Internet

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