电信科学 ›› 2012, Vol. 28 ›› Issue (7): 15-18.doi: 10.3969/j.issn.1000-0801.2012.07.005

• 专题:移动互联网时代的市场营销 • 上一篇    下一篇

电信运营商积分运营创新探讨

郭丽芳,张淑芳   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2017-02-22 发布日期:2017-02-22

Research on Integral Operation Innovation of China's Telecom Operators

Lifang Guo,Shufang Zhang   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2017-02-22 Published:2017-02-22

摘要:

从积分运营的角度出发,深入剖析了我国电信行业积分计划的发展现状及存在的问题;研究界定了三大运营商积分运营模式的发展和转变方向;并从积分定位、积分来源、积分应用、积分服务和赢利能力等核心环节,探讨了我国电信运营商积分运营模式的创新方式。

关键词: 积分, 客户维系, 积分运营, 积分联盟

Abstract:

Based on the integral operation,this paper deeply analyzes the development status and existing problems of China's telecom industry.The research defines the development and direction of change of integral operation mode for three major telecom operators.And it explores the innovation mode of China's telecom operators' integral operation from the core areas of integral orientation,source,application,service and profit ability.

Key words: integral, customer retention, integral operation, integral alliance

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