Telecommunications Science ›› 2020, Vol. 36 ›› Issue (5): 93-105.doi: 10.11959/j.issn.1000-0801.2020152

• Research and Development • Previous Articles     Next Articles

Public opinion model based on super-influencer integrating network community and content

Jianliang WEI1,Hao JI2,Tengyan TIAN3,Shengli ZHOU4()   

  1. 1 Zhejiang Gongshang University,Hangzhou 310018,China
    2 Zhejiang A&F University,Hangzhou 311300,China
    3 Zhejiang Branch of China United Network Communications Co.,Ltd.,Hangzhou 310006,China
    4 Zhejiang Police College,Hangzhou 310053,China
  • Revised:2020-04-20 Online:2020-05-20 Published:2020-05-18
  • Supported by:
    The National Social Science Foundation(18BTQ050)

Abstract:

Aiming at the abnormal deviation and distortion of online public opinion,a public opinion model based on super-influencer integrating network community and content was designed.Deffuant-Weisbuch (DW) model was adopted,and factors such as user relationship,node identity and information noise were incorporated into the model,and the generation of public opinion deviation was simulated through simulation experiments.The results indicate that super-influencer leads to irreversible deviation of network public opinion,controversial content causes opinion fluctuation and convergence,but not the final opinion as a whole.There are differences in the interference effect between strong and weak communities,and by increasing the internal strength and external influence of the community,it can conduct public opinion confrontation with super-influencer,thus reversing the direction of public opinion deviation.

Key words: online opinion, deviation, community structure, controversial content, super-influencer

CLC Number: 

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