On the basis of integrated analysis of basic concept and key techniques of internet of things (IOT),a core idea of IOT,“the multifield combined share and ubiquitous integrated service”,was put forward;a technical system framework of smart multifunction service platform was studied and its corresponding theoretical model for testing was set up;a commercial application model for market applications,combined share,ubiquitous service,commercial mode,and industrial structure of future IOT was researched and established;a new concept of “smart service store”was thought up and a “smart service store of IOT valley”was brought into being;an application strategy of newly rising smart service industry for the “post internet era”was emerged which was marked by IOT and characterized d smart services.