电信科学

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手机游戏的运营模式和合作策略探讨

龚 靖,吴建江   

  1. 中国电信股份有限公司上海研究院;中国电信股份有限公司上海研究院
  • 出版日期:2009-05-15 发布日期:2009-05-15

Discussion on Operating Mode and Co-Operation Strategy of Mobile Game

Gong Jing and Wu Jianjiang   

  1. China Telecom Shanghai Research Institute;China Telecom Shanghai Research Institute
  • Online:2009-05-15 Published:2009-05-15

摘要: 随着3G时代的到来,移动数据网络带宽和服务的提升为手机游戏成为下一个杀手级应用提供了可能,手机游戏被誉为中国互联网行业的下一个金矿所在。本文通过对手机游戏产业价值链的分析,提出了电信运营商在手机游戏产业链中定位、运营模式和合作策略的建议。

Abstract: As the 3G era, mobile data network bandwidth and services upgraded provide the possibility of mobile game becoming the next killer application, Chinese mobile phone games as the next Internet gold mine is located. Based on the mobile game industry value chain analysis, the mobile telecommunications operators in the game industry chain positioning, business model and strategy are recommended.

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