Telecommunications Science ›› 2011, Vol. 27 ›› Issue (6): 33-37.doi: 10.3969/j.issn.1000-0801.2011.06.007

• Special topics in mobile e-commerce • Previous Articles     Next Articles

A New Generation of 3G Mobile e-Commerce Based on Visual Search Technology

Hui Huang1,Tao Zhang1,Xi Tan2,Deli Yang1   

  1. 1 Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
    2 Guangzhou PixCoo Information Technologies Co.,Ltd.,Guangzhou 510640,China
  • Online:2011-06-15 Published:2011-06-15

Abstract:

The paper presents the basic theory of visual search technology,and discusses its application over 3G mobile Internet.By integrating 3G and e-commerce with visual search technology,we can create a brand new mobile visual e-commerce business model.This business model breaks through the limitation of traditional mobile e-commerce while it gives us the chance to make full use of the high speed advantage of 3G mobile network,and maximizes the human-computer interaction benefit of cellular phone’s camera to snap the image of an object to further do understanding and shopping.

Key words: visual search, mobile e-commerce, mobile Internet

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