Abstract:

Voice,SMS and other traditional income is no longer the mainstream of 3G revenues.The operatorˊs 3G data traffic consumption has shown the growth of geometric progression after three years of the 3G market cultivation,as well as the promotion of the intelligent terminals and software applications.For operators in the 3G era,the most precious wealth is not the resources of number,but that of the traffic.Traffic operation is becoming the new focus of competition between the telecom operators.This paper points out the necessity of carrying out mobile internet traffic operation.It analyzes some groping of the operators in the traffic operation.On this basis,it brings out some breakthrough and specific initiatives in the direction of the traffic operation.

Key words: 3G, mobile internet, traffic operation