通信学报

• 网络安全 • 上一篇    下一篇

基于胜任力模型的社交网络意见领袖识别方法

陈波,唐相艳,于 泠,刘亚尚   

  1. 1. 南京师范大学 计算机科学与技术学院,江苏 南京 210023;2. 江苏省大规模复杂系统数值模拟重点实验室,江苏 南京 210023
  • 出版日期:2014-11-25 发布日期:2014-11-15
  • 基金资助:
    江苏省教育科学“十二五”规划重点基金资助项目(B-a/2013/01/013);江苏省教育科学“十二五”规划基金资助项目(D/2013/01/002)

Identifying method for opinion leaders in social network based on competency model

  • Online:2014-11-25 Published:2014-11-15

摘要: 提出了社交网络意见领袖的胜任力模型,模型中包括社交网络意见领袖所应具有的信息生产、信息传播以及信息影响3大能力要素及各个显性和隐性行为指标。根据胜任力模型,将社交网络用户划分为普通大众、活跃分子、主题意见领袖和网络意见领袖等4类,设计了意见领袖的层次筛选流程和筛选实验系统框架。以采集到的新浪微博数据为例,通过整合主题分类工具MALLET及多种社交网络分析工具,再采用Python语言针对特定功能编程,实现了意见领袖的识别。实验验证了识别模型的有效性和层次筛选方法的可行性。

Abstract: A competency model of opinion leaders in social networks is presented, which includes three capacity factors, some explicit and implicit behavioral indicators. These characteristics of information production, information dissemination and information influence which opinion leaders should have. Based on the proposed competency model, social network users into four categories which divided: the general public, the activists, the topic opinion leaders and network opinion leaders. Then a hierarchical filtering process is designed and a system framework of filtering experimental for identifying opinion leaders is introduced. It takes the data extracted from the Sina microblog as input, then integrates some social network analysis tools such as MALLET, and develops the programs for specific functions with Python. Eventually, the opinion leaders of microblog can be identified. The experiment results prove the effectiveness of present competency model for opinion leaders and the feasibility of hierarchical filtering process.

No Suggested Reading articles found!