电信科学 ›› 2013, Vol. 29 ›› Issue (12): 9-15.doi: 10.3969/j.issn.1000-0801.2013.12.002

• 研究与开发 • 上一篇    下一篇

面向大规模定制的非结构个性化客户需求结构化处理研究

吴清烈,郭昱   

  1. 东南大学电子商务系 南京210018
  • 出版日期:2013-12-20 发布日期:2017-07-04
  • 基金资助:
    教育部人文社科规划基金资助项目

Study on the Structured Processing of Unstructured Personalized Customer Requirement for Mass Customization

Qinglie Wu,Yu Guo   

  1. Department of Electronic Business and Commerce, Southeast University, Nanjing 210018, China
  • Online:2013-12-20 Published:2017-07-04

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5

摘要：

大规模定制客户个性化服务需求往往具有非结构化特征，准确获取并分析真实客户需求是大规模定制成功实施的关键。首先讨论大规模定制客户非结构个性化需求的内涵和判定方法，针对非结构个性化需求特点构建大规模定制客户非结构个性化需求结构分析框架，然后设计三元组映射规则，对QFD进行扩展应用，实现非结构个性化客户需求向结构化产品需求的转换，最后举例说明结构化方法的具体应用。方法具有普遍适用性，对云计算等IT个性化服务定制具有指导意义。

关键词: 大规模定制, 非结构化数据, 个性化需求, 需求分析, 信息转换

Abstract:

Mass customization is a new model of manufacturing and services. Customers' personalized service requirement in mass customization often have the unstructured characteristics, and obtaining and analyzing customers' real requirements accurately is the key to successful implementation of mass customization. The definition and determination methods of unstructured personalized customer requirements were proposed, and an analysis framework of unstructured personalized customer requirement in mass customization was built according to their characters. Then mapping rules and extended QFD were designed for the transformation from unstructured personalized customer requirement to structured product requirements. Finally the validity of the method was verified by an example and the method can be helpful to provide personalized cloud service.

Key words: mass customization, unstructured data, personalized requirement, requirement analysis, information, transformation

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