关键词: 综合价值, RFM模型, 客户生命周期理论, 个性化服务, 协同过滤

Abstract:

For the present，e-commerce business is confronted with such challenges as homogeneous profit pattern，customer churn，tenuous loyalty，single channel etc，to satisfy personalized customers and maximize the profits，the telecom sponsor will benefit from providing customer with classification，levelized service by data-mining solution.

Key words: comprehensive value, RFM model, customer life cycle model, personal service, collaborative filtering