Abstract: In the background of open policy trend of MVNO, the traditional operator is beginning to launch optional package in the electronic channels. The traditional operators need to think about how to cope with the future competition from MVNO whose product is simple, flexible, low cost, and operation is efficient. Based on research of the development of optional package in the electronic channels of the domestic and foreign operators, the key requirements of optional package implementation of electronic channels of operator were analyzed, and then the positioning, evolution path, implementation strategy recommendations were proposed.