电信科学 ›› 2014, Vol. 30 ›› Issue (12): 22-27.doi: 10.3969/j.issn.1000-0801.2014.12.004

• 专题：LTE eMBMS 技术与业务 • 上一篇    下一篇

eMBMS的业务应用及商业模式研究

秦丹丹,仝建刚,王铮,毕家瑜   

  1. 中国电信股份有限公司上海研究院 上海200122
  • 出版日期:2014-12-15 发布日期:2017-06-20

Study on Applications and Business Models of eMBMS

Dandan Qin,Jiangang Tong,Zheng Wang,Jiayu Bi   

  1. Shanghai Research Institute of China Telecom Co., Ltd., Shanghai 200122, China
  • Online:2014-12-15 Published:2017-06-20

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摘要：

首先介绍了eMBMS业务概念，分析了直播业务和推送业务的具体业务应用场景，其次分析了eMBMS业务的整个产业链、收费模式、内容聚集方式、业务管理需求、业务推广策略，最终提出平台模式是业务初期的最佳商业模式，并结合内容模式的优势提出开发电信运营商统一客户端，加强电信品牌营销。

关键词: 商业模式, 视频业务, eMBMS业务应用

Abstract:

eMBMS business concept was first introduced to analyze the specific business application scenarios of live services and push services, followed by analysis of the whole industrial ecosystem, charging model, content aggregation methods, business management requirements, and business promotion strategy. It was proposed that the platform model was the best business model in the primary stage. In addition, combined with the advantages of the content model, developing telecom operators' unified client was proposed in order to strengthen telecom operators' brand marketing.

Key words: eMBMS business application, business model, video service

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