电信科学 ›› 2022, Vol. 38 ›› Issue (Z1): 60-66.doi: 10.11959/j.issn.1000-0801.2022108

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5GtoB商业模式利益相关者与边界重构

万铭   

  1. 中国信息通信研究院，北京 100191
  • 修回日期:2022-03-22 出版日期:2022-05-31 发布日期:2022-05-01
  • 作者简介:万铭（1986-），女，中国信息通信研究院统计师，长期从事移动通信技术、应用、监管等领域的研究

Business model stakeholders and boundary reconstruction of 5GtoB

Ming WAN   

  1. China Academy of Information and Communications Technology, Beijing 100191, China
  • Revised:2022-03-22 Online:2022-05-31 Published:2022-05-01

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摘要：

5GtoB 时代的到来，给各行各业与其商业模式利益相关者都带来了新的发展机遇，其中数字化、网络化和智能化已经成为垂直行业发展的必然方向之一。首先梳理了5G技术特征及行业发展趋势，在此基础上对商业模式的利益相关者进行了总结。基于对各利益相关者的业务边界的探讨分析，归纳总结出以下结论：在5GtoB领域，各商业模式利益相关者的边界均在重构，以原有商业角色定位为核心基础向外扩充；成为行业解决方案供应商，将是这种边界重构活动的最终目标之一；这种商业角色边界的重构也给商业模式创新带来新的挑战。

关键词: 5G, 商业模式, 利益相关者, 解决方案供应商

Abstract:

The advent of the 5GtoB era has brought new opportunities and development to various industries, digitization, networking and intelligence have almost become an inevitable direction for the development of all industries.In such an era, the stakeholders of the business model are facing both opportunities and challenges at the same time.The stakeholders of various business models in the development process of 5G based on the characteristics of 5G technology and industry development trends were analyzed firstly.Based on the discussion and analysis of the business boundaries of various stakeholders, the following conclusions that in the 5GtoB field were summarized, the boundaries of all business model stakeholders are being restructured, expanding outward based on the original business role positioning.It is further proposed that becoming an industry solution provider will be one of the ultimate goals of this boundary reconstruction activity.At the same time, this restructuring of the boundaries of business roles also brings new challenges to business model innovation.

Key words: 5G, business model, stakeholders, solution provider

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