电信科学 ›› 2016, Vol. 32 ›› Issue (1): 138-143.doi: 10.11959/j.issn.1000-0801.2016022

• 运营技术广角 • 上一篇    下一篇

国际漫游通信产品用户识别模型及实证分析

申志伟,崔瑞媛,吕恒   

  1. 中国联合网络通信有限公司研究院，北京100032
  • 出版日期:2016-01-20 发布日期:2017-06-23

User identification model and empirical analysis of international roaming communication products

Zhiwei SHEN,Ruiyuan CUI,Heng LV   

  1. China Unicom Research Institute,Beijing 100032,China
  • Online:2016-01-20 Published:2017-06-23

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摘要：

针对国际漫游通信产品使用率过低的问题，基于移动用户在通信行为和属性上的全量数据，提出统计分析和建立识别模型相结合的方法，运用SPSS 和Clementine 工具，以高命中率和广覆盖率为目标，提炼出国际漫游通信产品用户的潜在特征，对这些潜在特征逐一进行了实证对比分析，得出了非常高的精准识别率，这对运营商更有针对性地开展国际漫游业务具有重要参考意义。

关键词: 国际漫游, 用户行为特征, 识别模型, 实证分析

Abstract:

For the use rate of international roaming communications products are too low,based on full volume data of mobile user in communication behavior and attribute,a method of combining statistical analysis and building recognition model was proposed.Using SPSS and Clementine tools,with high hit rate and wide coverage as the target,the user potential features of the international roaming communications products were extracted.Subsequently,the empirical analysis of the potential features also was given,and the very high accuracy rate was obtained.This has important reference value for operators to carry out international roaming service better.

Key words: international roaming, user behavior characteristics, identification model, empirical analysis

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