电信科学 ›› 2007, Vol. 23 ›› Issue (8): 43-46.doi: 10.3969/j.issn.1000-0801.2007.08.016

• 电信运营支撑 • 上一篇    下一篇

电信CRM中的客户特征管理

卢捍华1,张凌云2   

  1. 1 南京邮电大学信息网络所南邮－福富实验室 南京210003
    2 宁夏电信公司企业信息化部 银川750001
  • 出版日期:2007-08-15 发布日期:2017-07-03

Management of Customer Chracteristics in CRM System for Telecom

Hanhua Lu1,Lingyun Zhang2   

  1. 1 Lab. of NUPT-FFCS, Information Network Institute, Nanjing Univ. of Post and Telecom, Nanjing 210003, China
    2 Dept. of Enterprise IT, Ningxia Telecom Corp., Yinchuan 750001,China
  • Online:2007-08-15 Published:2017-07-03

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被引次数

27

摘要：

本文提出了客户关系管理（CRM）系统中不同于客户属性的客户特征概念。在论述中，首先说明了客户特征和属性的不同，然后介绍了它在客户关系管理中的应用和管理，以及其设计原则。

关键词: CRM, OSS/BSS, 客户特征, 电信运营

Abstract:

The concept of customer characteristic management, which is used in OSS/BSS, is proposed in this paper. We discussed the difference between customer characteristics and customer attributes first, then, we described the application and management of customer characteristic.

Key words: CRM, OSS/BSS, customer characteristic, telecom operating

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