基于数据市场类型的数据定价模型研究

doi:10.11959/j.issn.2096-0271.2023052

Abstract

Abstract:

The market is the process of establishing product prices, and the methods of establishing prices in different markets are different.The pricing model of product is an abstraction of the process of establishing product prices in the market.At present, the market demand for data has been formed, but an effective data market has not yet been formed and data pricing is still in the state of exploration.Most of the existing data pricing models are designed for some specific data transaction scenarios, rather than for specific types of data markets.This paper considers the economic market types of the data market, and divides the current data market into five data market types from the perspective of economics:monopoly market, monopsony market, oligopoly market, centralized perfect competition market and decentralized perfect competition market.Existing data pricing models are summarized into corresponding data market types.By analyzing the dependence relationship between data market types and data pricing models, the ＆quot;market type principle＆quot; of data pricing is proposed to provide theoretical guidance for the construction of data element markets and its data pricing.

Key words: data pricing, data commodity, type of data market, pricing model

CLC Number:

TP311

Hongrun REN, Yangyong ZHU. Research on data pricing model based on data market type[J]. Big Data Research, 2023, 9(4): 116-138.

Figures/Tables 7

References 114

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定价策略	定价模型	参考文献	市场结构		定价标的
定价策略	定价模型	参考文献	卖方	买方	定价标的
博弈论	基于拍卖的定价模型	[92]	单个数据平台	一组数据消费者	数据集
	基于沙普利值的定价模型	[37]	单个模型经纪人	一组模型购买者	机器学习模型
非博弈论	基于数据质量的定价模型	[30]	单个数据平台所有者	一组数据消费者	数据集
		[94]	单个数据提供者	一组数据消费者
		[95]	单个数据平台所有者	一组数据消费者
	基于查询的定价模型	[98]	单个数据平台	一组数据查询者	数据集
		[85]	单个数据平台	一组数据查询者
		[99]	单个数据库所有者	一组数据查询者
		[100]	单个数据库所有者	一组数据查询者
		[14]	单个数据平台	一组数据消费者
		[101]	单个数据经纪人	一组数据消费者
	基于历史记录的定价模型	[18]	单个企业	一组用户	数据服务
		[100]	单个数据库所有者	一组数据消费者	数据集
	基于隐私保护的定价模型	[101]	单个数据经纪人	一组数据消费者	数据集
		[37]	单个模型经纪人	一组模型购买者	机器学习模型

定价策略	定价模型	参考文献	市场结构		定价标的
定价策略	定价模型	参考文献	卖方	买方	定价标的
博弈论	基于拍卖的定价模型	[102]	一组移动感知用户	单个传感平台	流式数据
		[103]	一组移动感知用户	单个传感平台
		[104]	一组移动感知用户	单个传感平台
		[13]	一组移动感知用户	单个传感平台
	基于斯塔克尔伯格博弈的定价模型	[102]	一组移动感知用户	单个传感平台	流式数据
	基于沙普利值的定价模型	[23]	一组数据所有者	单个模型经纪人	数据集
	基于同行预测的定价模型	[34]	一组众包工人	单个数据消费者	数据集
		[105]	一组众包工人	单个数据消费者
非博弈论	基于隐私保护的定价模型	[12]	一组数据提供者	单个数据收集器	数据集
	基于黄金任务的定价模型	[31]	一组众包工人	单个数据消费者	数据集
		[32]	一组众包工人	单个数据消费者
		[33]	一组众包工人	单个数据消费者

定价策略	定价模型	参考文献	市场结构		定价标的
定价策略	定价模型	参考文献	卖方	买方	定价标的
博弈论	基于数据质量的定价模型	[110]	双寡头垄断卖家	一组数据消费者	数据集
	基于历史记录的定价模型	[111]	双寡头垄断卖家	一组数据消费者	数据集

定价策略	定价模型	参考文献		市场结构		定价标的
定价策略	定价模型	参考文献	卖方	中介	买方	定价标的
非博弈论	基于经济学的定价模型	[113]	一组数据提供者	数据经纪人	一组数据消费者	数据集

Research on data pricing model based on data market type

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定价策略	定价模型	卖方垄断市场	买方垄断市场	寡头垄断市场	中心化完全竞争市场	去中心化完全竞争市场
博弈论	基于拍卖的定价模型	√	√		○
	基于斯塔克尔伯格博弈的定价模型		√	○		√
	基于沙普利值的定价模型	√	√
	基于同行预测的定价模型		√
非博弈论	基于数据质量的定价模型	√		√
	基于查询的定价模型	√
	基于历史记录的定价模型	√	○	√	○	○
	基于经济学的定价模型				√
	基于隐私保护的定价模型	√	√
	基于黄金任务的定价模型		√

[1]	Nan LIU, Xuejing HAO, Yuhong CHEN. A review and comparative analysis of domestic and foreign research on big data pricing methods [J]. Big Data Research, 2021, 7(6): 89-102.
[2]	Xiaowei ZHANG, Dong JIANG, Ye YUAN. A survey of game theory and auction-based data pricing [J]. Big Data Research, 2021, 7(4): 61-79.
[3]	Yuan LI, Ning GAO, Jing SUN, Huiqun ZHAO. Research and exploration of big data transaction model based on blockchain [J]. Big Data Research, 2021, 7(4): 37-48.