电信科学 ›› 2009, Vol. 25 ›› Issue (11): 1-4.doi: 10.3969/j.issn.1000-0801.2009.011.001

• 专题：全业务发展与营销 •    下一篇

3G时代运营商攻守结合的全业务竞争策略

柴雪芳,王丽娜   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2009-11-15 发布日期:2009-11-15

Compete Strategy Combined Aggression and Defensive in the 3G Era

Xuefang Chai,Lina Wang   

  1. Guangdong Research Institute of China Telecom Co.，Ltd.，Guangzhou 510630，China
  • Online:2009-11-15 Published:2009-11-15

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被引次数

30

摘要：

本文以产业大融合的趋势为出发点，结合英国电信、Vodafone、法国电信、软银等国际先进运营商成功经验，深入分析3G时代运营商为适应来自产业内外的竞争压力，如何实施攻守结合的全业务竞争策略。

关键词: 全业务, 融合, 协同运营, 竞争

Abstract:

This paper is based on the main trends of industry boundary integration. According to the success experience of globalized operator in the competition at full service，such as BT，Vodafone，FT，Softbank，etc.，this paper analyzed in-depth how the operators to implement the compete strategy combined aggression and defensive in the 3G era，to adapt to the stress from internal and external of the industry.

Key words: full service, integration, synergy operating, compete

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