电信科学 ›› 2010, Vol. 26 ›› Issue (9): 37-41.doi: 10.3969/j.issn.1000-0801.2010.09.009

• 专题：3G时代运营与营销 • 上一篇    下一篇

3G时代的精细化渠道运营支撑

梁伯瀚,柯晓燕   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2010-09-15 发布日期:2010-09-15

Fine Channel Operation Support in 3G Era

Bohan Liang,Xiaoyan Ke   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2010-09-15 Published:2010-09-15

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4

摘要：

本文介绍了运营商在精细化渠道运营支撑上的创新探索，包括渠道客户偏好应用、渠道GIS 地理信息应用、区域化网格营销攻防体系、合作渠道体验营销等，对渠道运营支撑在营业厅便利化，电子渠道丰富化、个性化，新渠道拓展常态化以及多渠道融合等方面的未来进行了展望。

关键词: 3G, 渠道运营, 精细化

Abstract:

This paper describes a few innovation directions of channels,which include customer preferences applications,channel GIS geographic information applications,regional grid marketing offensive and defensive systems,co-channel experience marketing.The last,this paper presents the future outlook for channel operation support on the convenience of business hall,the richness and individuation of electronic channels,the normalization of new channels expansion and the integration of multi-channel.

Key words: 3G, channel, fine operation

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