电信科学 ›› 2010, Vol. 26 ›› Issue (9): 46-51.doi: 10.3969/j.issn.1000-0801.2010.09.011

• 专题：3G时代运营与营销 • 上一篇    下一篇

移动终端信息的营销应用探讨

柯晓燕,梁伯瀚   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2010-09-15 发布日期:2010-09-15

Study of Mobile Terminal Information Application in Mobile Service Marketing

Xiaoyan Ke,Bohan Liang   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2010-09-15 Published:2010-09-15

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摘要：

移动业务发展面向的潜在用户是所支持终端的用户，目标用户群的成功挖掘依赖于我们对用户终端的知晓度。本文通过介绍目前运营商获取终端信息的常用方法，探讨终端信息在新业务营销、终端精确营销、重入网识别、营销决策支持、业务功能预开通、客服即席查询、防欺诈与被盗监控等方面的应用，最后对于实现这些基于终端信息营销的前沿应用给出了切实可行的支撑建议。

关键词: 终端信息, 移动业务, 营销应用

Abstract:

This study illustrated two methods of getting mobile terminal information,and explored mobile terminal information application in the areas of new mobile services marketing,terminal precise marketing,re-entry identification,marketing decision supporting,business service pre-launch,customer service ad hoc query,against fraud and theft monitoring.In the end,some recommendations of mobile terminal information application in marketing were given.

Key words: terminal information, mobile service, marketing application

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