电信科学 ›› 2011, Vol. 27 ›› Issue (8): 112-116.doi: 10.3969/j.issn.1000-0801.2011.08.026

• 运营支撑技术创新论坛 • 上一篇    下一篇

一种面向移动增值业务营销的IT支撑模式研究

张青,刘春   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2011-08-15 发布日期:2011-08-15

Research on IT Support Model of Marking Based on Mobile Value-Added Service

Qing Zhang,Chun Liu   

  1. Guangzhou Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2011-08-15 Published:2011-08-15

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被引次数

22

摘要：

随着移动互联网的不断发展，移动增值业务作为信息消费的主体，成为各大运营商越来越重要的经营收入来源和业务增长点。相对于传统电信业务，移动增值业务产品具有小众群体性、多样性、营销不易定位等特点，从而增加了营销的难度。通过分析现有移动增值业务营销模式及存在的问题，提出了一种面向多种移动增值业务场景和全流程闭环管理的IT支撑模式，为移动增值业务营销提供了一种全新的、融合的IT支撑思路和手段。

关键词: 移动增值业务, 营销, IT支撑模式

Abstract:

With the development of the mobile Internet,mobile value-added service as the main body of information consumption,become the more and more important business income source and business growth for telecom operators.Compared with the traditional telecom service,mobile value-added service products with a small group and diversified marketing positioning,maybe increase the difficulty of marketing.In this article,through the analysis of existing mobile value-added service marketing model and existing problems,one technology solution for various business scene of value-added services and the whole process of the closed-loop management of IT support mode are proposed.It provides a new,fusional IT support idea for mobile value-added service marketing.

Key words: mobile value-added service, marketing, IT support

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