Abstract:

Big data is changing the way decisions are made, but the power of big data is not from its “big”, nor just from the data itse1f, the power of big data comes from insight into customer demand based on the big data.According to the customer insight, managers can make efficient and scientific decisions.In the terms of te1ecommunications, some questions were described, such as the ana1ysis requirments based on the big data which can be caried out, the big data sources which can be expanded by enterprises and the ways on how to app1y big data ana1ysis in business operation management.At 1ast, the trends of the deve1opment and transformation of the support of enterprise IT operation management in the big data era were described.

Key words: big data, big data ana1ysis, business operation management decision-making support, socia1 network, ana1ysis, customer experience ana1ysis, customer va1ue ana1ysis, smart pipe operation, IT support consumerisation