在社交网络中综合的信任评估模型

doi:10.3969/j.issn.1000-436x.2014.12.016

Abstract

Abstract:

A method was proposed to evaluate the user's attitude from the interaction experience and deduce the user's behavior pattern by employing the interactive time series.Further,a new trust evaluation model was constructed by con-sidering the following features:the user's attitude,the interaction experience and the behavior pattern.The experiment results show that the presented model can be adapted to dynamic and complex social networks,and can efficiently quan-tify the influence on the trust of three kinds of information,and enhance the availability and accuracy of direct trust evaluation model in social networks.

Key words: social networks, rust evaluate, behavior pattern, interaction experience

Xian-jia MENG,Jian-feng MA,Di LU,Yi-chuan WANG. Comprehensive trust evaluation model in social networks[J]. Journal on Communications, 2014, 35(12): 136-143.

Figures/Tables 11

References 19

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态度	初始值a
绝对积极	0.8
积极	0.6
中立	0.4
消极	0.2
绝对消极	0

用户组	Adali	Josang	本方案
Alice-Bob	0.09	0.12	0.11
Alice-Jack	0.13	0.11	0.14
Alice-John	0.12	0.13	0.09
John-Jack	0.14	0.12	0.13
Jack-Bob	0.13	0.10	0.08
平均误差	0.122	0.116	0.11

Comprehensive trust evaluation model in social networks

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