Big Data Research ›› 2021, Vol. 7 ›› Issue (4): 105-116.doi: 10.11959/issn.2096-0271.2021041

• STUDY • Previous Articles     Next Articles

A recommender algorithm based on SVD ++model under trust network

Peiwu CHEN1, Fangxing SHU2   

  1. 1 Ping An Technology (Shenzhen) Co., Ltd., Shenzhen 518031, China
    2 Internet Research Institute, Peking University, Shenzhen 518055, China
  • Online:2021-07-15 Published:2021-07-01

Abstract:

Recommender algorithms are usually modeled based on user behavior data.However, the sparseness of explicit behavior data may cause the cold start problem of recommender algorithms.In order to solve the impact of data sparseness and cold-start problems on the effect of recommender algorithms, implicit trust relationship based on user similarity was introduced based on the existing revealed trust relationship, and a new recommender algorithm was designed through the SVD++ implicit semantic model.In order to improve the effect of the algorithm, the neighborhood model was integrated further, and the algorithm score prediction formula and loss function were derived.In the Epinions open source data set, RMSE and MAE were used as test indicators, and comparative experiments were conducted on the entire user set and the cold start user set.The experimental results show that the recommender algorithm can optimize the cold start problem of the original recommender algorithm to a certain extent, and achieve a better rating prediction accuracy.

Key words: recommender algorithm, latent factor model, trust network, rating prediction

CLC Number: 

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