Big Data Research ›› 2018, Vol. 4 ›› Issue (3): 104-110.doi: 10.11959/j.issn.2096-0271.2018034

• COLUMN:2017 TOP 10 PRACTICES OF BIG DATA APPLICATION • Previous Articles     Next Articles

Practices of hybrid heterogeneous marketing data platform

Yilei LU   

  1. Jing Shuo Technology Co.,Ltd.,Beijing 100192,China
  • Online:2018-05-15 Published:2018-05-30

Abstract:

The problem of business requirements solved by the Hybrid Heterogeneous Marketing Data Platform in the process of implementation was elaborated,and the corresponding technical solutions were selected.The inventions and innovations in the construction of the entire platform,the problems and solutions encountered,as well as the lessons learned were depicted from a technical point of view.

Key words: big data, precision marketing, artificial intelligence, data visualization

CLC Number: 

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