电信科学 ›› 2011, Vol. 27 ›› Issue (8): 6-10.doi: 10.3969/j.issn.1000-0801.2011.08.002

• 专题：移动互联网市场与业务运营 • 上一篇    下一篇

国外运营商移动宽带资费策略分析

梁建君   

  1. 中国电信股份有限公司广东研究院 广州 510630
  • 出版日期:2011-08-15 发布日期:2011-08-15

Analysis of Overseas Operators'Mobile Broadband Pricing Strategies

Jianjun Liang   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2011-08-15 Published:2011-08-15

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摘要：

在移动互联网应用频出、流量激增的时代，运营商对移动宽带资费普遍进行调整与改革，如分级计费模式、按速率定价等，以有效维持甚至提升用户ARPU。伴随网络智能管理手段的丰富，运营商得以实现进一步创新，以公平用量原则及分级计费机制为基础，重新构建有益于运营商与用户双赢的创新资费模式。本文结合国外运营商案例介绍移动宽带资费模式的发展演变趋势，为国内电信运营商提供参考借鉴。

关键词: 移动宽带, 资费模式, 流量经营, 智能网络

Abstract:

With mobile data traffic explode,many operators are deploying new mobile broadband pricing models to increase ARPU,such as tiered pricing and speed-based pricing.Next step,when the intelligent network technology are widely used,operators will redesign the pricing mechanisms,base on the “fair usage policy”to build a new pricing model and meet user needs.This article analyzes overseas operators' case and mobile broadband pricing trend,provides reference for domestic operators to adjust mobile broadband pricing strategy.

Key words: mobile broadband, pricing strategy, traffic management, network intelligence

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