大数据时代运营商分析支撑域转型的实践与思考

doi:10.11959/j.issn.1000-0801.2016226

Telecommunications Science ›› 2016, Vol. 32 ›› Issue (8): 146-158.doi: 10.11959/j.issn.1000-0801.2016226

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Practice and thinking on the transition of telecom operator analysis support system in big data era

Nanhai LIU,Lei LEI,Rui WANG

China Mobile Group Guangxi Co.，Ltd.，Nanning 530022，China

Online:2016-08-20 Published:2017-04-26

Abstract

Abstract:

In big data era，with business and management mode changing to “data driven”，the support model and support pattern of telecom operator analysis support system has changed.With the ASS planning，cloud ETL，MPP DB，ability service center and big data operation platform were constructed.Also，implementation thinking in aspects of IT，management and core competitiveness of ASS were proposed.

Key words: analysis support system, big data, Hadoop, MPP

Nanhai LIU,Lei LEI,Rui WANG. Practice and thinking on the transition of telecom operator analysis support system in big data era[J]. Telecommunications Science, 2016, 32(8): 146-158.

销售模板类型	销售模板数量/个	短信下发信量/万条	营销响应客户量/万人	营销成功客户量/万人	营销响应率	营销成功率	当月收入/万元	累计收入/万元
流量套餐增值业务类销售模板	47	2 705.60	219.82	209.06	8.12%	7.73%	841.72	2 854.60
非流量套餐增值业务类销售模板	17	945.64	1.00	2.39	0.11%	0.25%	1.47	4.34
语音产品类销售模板	8	6 365.55	24.35	30.34	0.38%	0.48%	126.891 2	489.686 9
应用客户端类销售模板	5	1 724.79	46.64	0.64	2.70%	0.04%	0	0
终端类销售模板	4	176.46	0.16	0	0.09%	-	0	0
服务提醒类销售模板	10	573.70	5.61	0.27	0.98%	0.05%	0	0
合计	91	12 491.74	297.58	242.70	2.38%	1.94%	970.09	3 348.63

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Practice and thinking on the transition of telecom operator analysis support system in big data era

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