Abstract:

The challenge and demands of telecom operator’ digital marketing were briefly analyzed,the advantages of internet thought were also drawled and then the personalized recommendations were proposed to help telecom operator’s digital marketing,and the history of carrier’s personalized recommendation was introduced.Then the principle and implementation process of telecom operator’s personalized recommendation which bases on carrier merchandise,user behavior data and the computing ability of big data platform was described.Finally,the implementation scenario of personalized recommendation in telecom operator digital content business was described,and the value and future of personalized recommendation have prospected.

Key words: personalized recommendation, telecom operator, big data, digital marketing