大数据助力运营商提升规模化运营核心力策略

doi:10.11959/j.issn.1000-0801.2018045

Abstract

Abstract:

The research has been executed through the history of big data belonging to the international telecom operators.A splendid summary of the practical experience was indicated in four aspects,including the organization of operation,the application of operation,the platform layout and data integration.The concepts will promote national network carriers in scaling up the core operation capability,as well as the development of the future industrialization of internet by applying specifically beneficial strategies and advices.

Key words: operator, big data, core operation capability, large-scalely, strategy and advice

CLC Number:

TN915

Jiarui GUO,Jinwu WEI,Yunyong ZHANG. Strategies for enhancing core capability of large-scalely operation for national telecom operators assisted by big data[J]. Telecommunications Science, 2018, 34(1): 120-125.

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References 10

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运营商	对内					对外				涉及的领域
运营商	企业管理	市场营销	客户体验	网络优化	产品分析	数据即服务	分析即服务	平台即服务	2I	医疗	零售	金融	交通	政府	体育
AT＆T		√				√	√				√
Verizon		√					√				√			√	√
Telefónica（西班牙电信）			√				√				√			√
NTT DoCoMo（日本电信）		√					√	√		√
SKT（韩国电信）			√
Orange（法国电信）			√	√			√	√	√				√
德国电信				√		√
T-Mobile			√	√
Vodafone（沃达丰）		√		√		√
英国电信						√
英国O2		√

运营商	产品和服务	概述
Telefónica	Smart Steps（智慧足迹）	基于完全匿名和聚合的移动网络数据，对某个时段、某个地点人流量关键影响因素分析，并将洞察结果提供给政企客户
	分析和咨询	由Synergic Partners提供，Synergic Partners是一家专门从事大数据和数据科学的公司，Telefónica于2015年底将其收购，对外提供分析和咨询服务
Orange	Flux Vision	利用移动数据对特定区域客户进行识别和流量监控，包括年龄、性别和国籍。以公共事业、交通、零售业和医疗行业为主要客户群
	Business intelligence and analytics consulting	专门的BI（商业智能）和分析咨询，提供技术人员去设计和开发基于主要市场软件的解决方案。对大型国家企业客户提供咨询服务
Verizon	户外媒体测量	户外媒体测量产品旨在帮助企业评估其户外广告宣传的有效性
	场馆受众测量	为协助场馆所有者更好地了解参加他们举办活动观众的族群和习惯
	零售站点分析	测量零售站点的客流量，并为零售商提供超越销售和客户忠诚计划的有水平的数据

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Strategies for enhancing core capability of large-scalely operation for national telecom operators assisted by big data

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