Abstract:

Based on the general theories of strategic alliance and aimed at the telecom industry of China where abundance strategic alliances had occurred,this text analyzed the motivation and developing trend of establishing strategic alliance under lead of operators in telecom industry. According to the present situation in telecom industry, this text represented that partnership management among telecom enterprises was critical for establishing strategic alliance. And it suggested that selecting alliance partners with coopetition method and managing alliance partnership by synergizing cultures, increasing communication, enhancing commitment and distribution profit reasonably were all important factors. The suggestions above would direct the practices of establishing strategic alliance in telecom industry of China,and then would push the telecom industry chain further.

Key words: strategic alliance, telecom industry, operator