Abstract:

In the current telecommunications market，the three new operators won’t keep their old share，occupation to each other has been normal and frequent. Anyway，all of them will face one same question：how to cross the invisible“chasm”between the consumers and themselves，that makes it difficult for the consumers to get closer.This article will analysis the causes and solutions to the“chasm”，and introduce one new theory：the system of usability testing by product life cycle.

Key words: subscriber chasm, product life cycle, experiential marketing, usability testing