3G时代的精细化渠道运营支撑

doi:10.3969/j.issn.1000-0801.2010.09.009

Abstract

Abstract:

This paper describes a few innovation directions of channels,which include customer preferences applications,channel GIS geographic information applications,regional grid marketing offensive and defensive systems,co-channel experience marketing.The last,this paper presents the future outlook for channel operation support on the convenience of business hall,the richness and individuation of electronic channels,the normalization of new channels expansion and the integration of multi-channel.

Key words: 3G, channel, fine operation

Bohan Liang,Xiaoyan Ke. Fine Channel Operation Support in 3G Era[J]. Telecommunications Science, 2010, 26(9): 37-41.

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Fine Channel Operation Support in 3G Era

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