Abstract:

To develop the customer resource and take initiative marketing are of vital importance to the financial industry.As a major application of Internet of things,the financial industry can promote the developing of Internet of things.Based on architecture and RFID technology of Internet of things,the paper proposes a new intelligent finance system model,the proposed algorithm which named double queue is effective to eliminate the wrong number,empty number and ill-queuing.A future work shows that the formulation of the initiative marketing problem is an exponential family distribution,so a initiative marketing algorithm is proposed based on generalized multiple linear regression analysis as well as Softmax regression algorithm to tap the potential of clients,achieve intelligent analysis and initiative marketing.

Key words: Internet of things, RFID, intelligent finance, initiative marketing