Telecommunications Science ›› 2012, Vol. 28 ›› Issue (4): 31-37.doi: 10.3969/j.issn.1000-0801.2012.04.006
• Topic: Mobile Internet era of electronic channels • Previous Articles Next Articles
Xi Xu,Tao Guo,Lihong Xue
Online:
Published:
Abstract:
Under all-service operation environment, telecom operators all regard the development of electronic channels as important ways to attract users and improve service. Based on the research of user behavior, this thesis discusses electronic channelsˊ development obstacles and life cycle, meanwhile presents the channel efficiency, effective permeability and user stickiness promotion strategy.
Key words: electronic channel, demand preference model, diffusion of innovation, LC-P model, BASS
Xi Xu,Tao Guo,Lihong Xue. Discussion on Electronic Channelsˊ User Behavior Analysis and Application Strategy[J]. Telecommunications Science, 2012, 28(4): 31-37.
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URL: https://www.infocomm-journal.com/dxkx/EN/10.3969/j.issn.1000-0801.2012.04.006
https://www.infocomm-journal.com/dxkx/EN/Y2012/V28/I4/31
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