eMBMS的业务应用及商业模式研究

doi:10.3969/j.issn.1000-0801.2014.12.004

Abstract

Abstract:

eMBMS business concept was first introduced to analyze the specific business application scenarios of live services and push services, followed by analysis of the whole industrial ecosystem, charging model, content aggregation methods, business management requirements, and business promotion strategy. It was proposed that the platform model was the best business model in the primary stage. In addition, combined with the advantages of the content model, developing telecom operators' unified client was proposed in order to strengthen telecom operators' brand marketing.

Key words: eMBMS business application, business model, video service

Dandan Qin,Jiangang Tong,Zheng Wang,Jiayu Bi. Study on Applications and Business Models of eMBMS[J]. Telecommunications Science, 2014, 30(12): 22-27.

	内容模式	平台模式
简述	· 提供业务平台，具备业务、管理能力；	· 提供业务平台，具备业务、管理能力；
	· 由电信自有内容提供商提供内容；	· 由内容提供商提供内容；
	· 提供客户端	· 由内容提供商提供客户端
优势	· 内容、客户端可控；	· 内容提供商已有内容，注入业务平台即可；
	· 有统一的客户端，有利于电信品牌营销	· 由内容提供商提供客户端，运营商不用提供统一客户端
劣势	· 需要提供有吸引力的内容；	· 需要管控内容源、客户端；
	· 需要开发统一的客户端	· 没有统一的客户端，不利于电信品牌营销

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Study on Applications and Business Models of eMBMS

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1	郑幼臣 . eMBMS. , 2013
2	3GPP TS 26.946. Multimedia Broadcast/Multicast Service （MBMS）; User Service Guidelines, 2011
3	3GPP TS 23.246. Multimedia Broadcast/Multicast Service （MBMS）; Architecture and Functional Description, 2014