社交化融合通信业务需求分析与发展策略研究

doi:10.3969／j.issn.1000-0801.2012.10.005

Abstract

Abstract:

In the days of mobile internet, the trend of converged communication service and SNS is becoming obvious. This article researches users' social psychology requirements and communication behavior requirements in terms of interpersonal relationship development, and proposes a socialized converged communication business requirement model. Based on this model, the article benchmarks the features of RCS and SNS, and proposes some development strategies of socialized converged communication.

Key words: socialization, converged communication, RCS, SNS, business requirement model

Yi Luo,Jianting Han,Liang Wu. Research and Analysis on Business Requirements and Development Strategies of Socialized Converged Communication[J]. Telecommunications Science, 2012, 28(10): 25-30.

阶段	业务需求	社交网络服务功能	富通信功能
定向	满足外貌效应	头像、虚拟形象	/
	满足接近效应	LBS	/
	对象无明确范围	漂流瓶、微博发布、评论、转发	/
	频率随机	漂流瓶、微博发布、评论、转发	/
	方式无意单向	漂流瓶、微博发布、评论、转发	/
情感探索	满足熟悉效应	涂鸦墙，好友动态列表	社交状态信息
	满足相似效应	群组、标签、相册	群组
	满足才能效应	实名认证、远程协助	联系人名片
	满足性格效应	表情符号、好友印象	表情符号
	范围不固定	好友添加、删除、分组；最近联系人	联系人添加、删除、分组；社交状态获取授权；最近联系人
	频率偶尔	免费的IM、私信、E-mail	独立消息
	方式双向非实时	免费的IM、私信、E-mail	独立消息
情感交流	满足交互效应	好友来访、自动回复	最近联系人
	满足交换效应	互联网活动（赠送礼物、游戏等）	与现实活动融合
	满足自我价值保护效应	黑名单、不良信息提醒	个人网络黑名单（PNB）
	满足人际吸引增减效应	/	/
	对象固定但有变化	常用联系人	VIP联系人
	频率一定时期频繁	/	/
	方式实时、内容准确、可与现实活动结合	类实时的语音对讲、视频对讲	实时的话音通话，并可视频和图片分享
稳定交往	满足承诺效应	/	/
	对象固定基本无变化	/	/
	频率长期频繁有规律	/	/
	方式：真实性、内容完整准确	以固定终端为主的视频通话	支持多终端的视频通话

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2	Taylor S E , Peplau L A , Sears D O 著. 谢晓非，谢冬梅，张怡玲等译．社会心理学（第二版）．北京：北京大学出版社， 2004
3	GSMA. Rich communications.
4	GSMA. Rich Communication Suite 5.1 Advanced Communications Services and Client Specification Version 1.0, 2002

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Research and Analysis on Business Requirements and Development Strategies of Socialized Converged Communication

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