Abstract: Smart pipe is widely used at home and abroad, while also facing a series of problems and challenges. The key measures of domestic and foreign operators in the implementation of the smart pipe strategy were analyzed. It was defined that the domestic operator’s challenges in business development, customer demand, customer perception and personalized marketing. The other issues that the operators need to consider were also focused, such as the ability to integrate the existing network, optimize to enhance the product experience and develop innovative business models.