Telecommunications Science ›› 2015, Vol. 31 ›› Issue (6): 68-74.doi: 10.11959/j.issn.1000-0801.2015113

• research and development • Previous Articles     Next Articles

Research on Collaborative Recommendation Method Based on Multiple Data Sources of Social Network

Ruiqin Wang1,Jun Pan2,Yixiao Li3   

  1. 1 Institute of Information and Control Technology,Huzhou University,Huzhou 313001,China
    2 Institute of Business Modeling and Data Mining,Wenzhou University,Wenzhou 325035,China
    3 School of Information,Zhejiang University of Finance and Economics,Hangzhou 310018,China
  • Online:2015-07-23 Published:2015-08-03
  • Supported by:
    The National Science Foundation of China;The National Science Foundation of China;Science Foundation of Ministry of Education of China;Zhejiang Provincial Natural Science Foundation;Zhejiang Provincial Technology Program;Zhejiang Provincial Technology Program

Abstract:

As an effective recommendation method,collaborative filtering typically has the data sparsity and cold-start problems. It was proposed that using multiple data sources of social network to overcome the above problems. First of a11,both the rating similarity and the social trust between users were considered to resolve the data sparsity problem. Then a simple and effective trust reasoning method was proposed to identify the implicit trust relationship between users. In order to solve the cold-start problem,information of the category of items and domain experts was used for joint recommendation. Experimental results show that the proposed algorithm has significantly better precision and reca11 than existing methods.

Key words: social network, personalized recommendation, trust inference, multiple data source, domain expert

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