Telecommunications Science ›› 2016, Vol. 32 ›› Issue (12): 37-42.doi: 10.11959/j.issn.1000-0801.2016316

• Topic: big data • Previous Articles     Next Articles

Research and application of IPTV precision marketing based on big data

Hongyong YU,Jianfeng WEN,Xin CAI,Chenxu QIU   

  1. Shanghai Research Institute of China Telecom Co., Ltd., Shanghai 200122, China
  • Online:2016-12-20 Published:2017-04-26

Abstract:

The big data technology in IPTV precision marketing was analyzed. According to local conditions, the framework solution of“Hadoop big data platform + Web crawler + modeling tool”was developed. The key points of the solution and the whole data modeling process were analyzed. Good results were achieved in IPTV precision marketing, and higher application value was gained.

Key words: big data technology, data modeling, IPTV, precision marketing

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