Abstract:

This paper gives a comprehensive analysis of telecom bundling product. The basic conclusion is that: bundling can make the income increase only in the condition of that the buyer preferences between the consumers have the negative correlation. Without the method of price or the way of specialization, bundling can not increase the market share. The bundling method can make the ARPU of the price-sensitive buyers and the non-customer-loyalty buyers increase.

Key words: bundling, buyer preference, feature