Telecommunications Science ›› 2009, Vol. 25 ›› Issue (11): 8-12.doi: 10.3969/j.issn.1000-0801.2009.011.004
• Topic: all business development and marketing • Previous Articles Next Articles
Yingying Zhu,Bohan Liang
Online:
Published:
Abstract:
From the competition situation within the campus in 2009，this article discussed the predicament of marketing channels since the restructured of the telecommunication operations in China. Revealed trends in consumer behavior and discussed the impact on the innovation of telecommunication marketing channels. Introduced several cases of channel innovation from domestic and foreign telecommunications operators，look forward to the future of telecommunication marketing channels.
Key words: telecommunication full-service, consumer behavior, marketing channel
Yingying Zhu,Bohan Liang. Marketing Channel of Telecommunication Full-Service[J]. Telecommunications Science, 2009, 25(11): 8-12.
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URL: https://www.infocomm-journal.com/dxkx/EN/10.3969/j.issn.1000-0801.2009.011.004
https://www.infocomm-journal.com/dxkx/EN/Y2009/V25/I11/8
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