Telecommunications Science ›› 2010, Vol. 26 ›› Issue (12): 128-131.doi: 10.3969/j.issn.1000-0801.2010.12.035
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Hua Zou,Renlong He,Yuhang Ye
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Abstract:
This paper analyzes the behavior of telecom’s VIP customer with data mining,discusses the application of customer segmentation model on telecom marketing activities,summarizes the strategies for retaining stock fixed-line customers.Finally, this paper expounds the total marketing process with a practical example which includes client understanding,marketing planning,marketing executive and evaluation,etc.
Key words: telecom customers, consumer behavior, retain existing
Hua Zou,Renlong He,Yuhang Ye. Research on Strategies for Retaining Existing Fixed-Line Service Based on Behavior of Telecom’s VIP Customer[J]. Telecommunications Science, 2010, 26(12): 128-131.
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URL: https://www.infocomm-journal.com/dxkx/EN/10.3969/j.issn.1000-0801.2010.12.035
https://www.infocomm-journal.com/dxkx/EN/Y2010/V26/I12/128
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