Telecommunications Science ›› 2009, Vol. 25 ›› Issue (11): 32-35.doi: 10.3969/j.issn.1000-0801.2009.011.012

• Topic: all business development and marketing • Previous Articles     Next Articles

Research on Customer Relationship Management Depends on the All Service Operation

Bin Wang   

  1. Guangdong Research Institute of China Telecom Co.,Ltd.,Guangzhou 510630,China
  • Online:2009-11-15 Published:2009-11-15

Abstract:

With the development of the all service and the operation of 3G,the competition of telecom industry becomes more and more fierce in China,the single mode of customer relationship management in telecom industry,especially the work of customer need mining,customer value upgrading and CRM system building,is unsuited to the all service environment. This article depends on the analyze of the problems in current CRM,combines with the features of all service operation,and then gives the advice for how to carry out the CRM task in the future.

Key words: telecom industry, all service operation, customer relationship management

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